Join us on LinkedIn’s rooftop at The Carlton to hear from top voices from OpenAI, Google, JPMorgan Chase, Savvy Matters, and LinkedIn as they examine how AI is transforming the way people discover and choose, and what brands must do to stay on top.
Please note: a delegate badge is required to attend this session.
AI is changing how buying decisions are made. For decades, marketing followed a predictable model: build awareness, drive traffic, convert demand. Now, discovery is no longer linear; it's an ecosystem. Consumers move between social platforms, search engines, AI/LLMs, creators, communities, and peers—often making decisions before a brand ever knows they're in market.
In this session, our panel of experts will unpack what this shift means for how businesses compete – and what it takes to win and drive growth in this new, fragmented reality.
- How is AI reshaping the way people discover, evaluate, and choose?
- Why is visibility alone no longer enough—and what does it take to be included in the moments that actually influence choice?
- How should companies adapt—from marketing to brand to go-to-market and customer experience—to drive growth in an AI-integrated world?
